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Pune Sunburn: Fun for Tourists and Business Opportunities for Restaurants - Fooditter

Pune Sunburn: Fun for Tourists and Business Opportunities for Restaurants


Indian Sub-Continent does have unity in diversity and this is one of the primary reasons why any kind of festivities and get together bring loads of fun. Music, Dance or any other sort of interactive performances bring pomp and add glitter to the ambience, creating an overwhelming festive mood to be enjoyed. Given the kind of rat race we all are presently into and the topsy-turvy conditions, situations and circumstances each one of us experience in our lives, festivities break that typical monotony, help us rejuvenate ourselves and gather some fresh strength of struggling through thick and thin.

If we talk about Pune Sun Burn festival, there are various factors which makes it unforgetable experience for tourist and restaurateurs. Let’ go through some of them.

Uniqueness of Sunburn Festival in Pune:

A plethora of fests and fun activities can turn our mood up, but, the rush of adrenalin brought about by the ‘sunburn festival’ of Pune is incomparable, which cannot simply be matched by any other gathering. Recent four-day festival has experienced a footfall of 40,000 per day on an average, as compared to the usual 70,000 footfalls over the four-day edition when the festival was held in Goa. Performing arts like music and dance can reach our hearts at the fastest pace and when accompanied with electronic beats which goes well with the trend, creates a  heavenly expereince. This is what we call a perfect blend of heart and the mind… a perfect blend of skill and passion, a perfect blend of tradition and trend.

Importance of Sunburn Festival:

This commercial electronic music-dance festival is unique in itself. The festival is important as it provides a platform to many artists to showcase their talent, passion, skill and prove themselves before the entire world. This event is a perfect amalgamation of art, culture, trend, modernisation, and globalisation. The extraordinary entertainment, lip-smacking and mouth-watering taste of the local food and the jaw-jaw chest-thumping moments created by the multitude of an array of shopping options are the main attractions of the event which literally does entice the tourists to attend the festival and be a part of it.

Attraction for the Tourists:

The ambience created there is really appealing to the tourists. As tasting local cuisine forms a very important part of any tour and is imperative to the tourists, hence Pune restaurants and the amazing food kiosks set up all over the city attract hundreds and thousands of tourists towards this Sunburn festival held in Pune. All kinds of eateries, bistros and cafeteria look forward to this festive time as it gives a great boost to their business.

Big boost for restaurant business:

As a matter of fact, for some of the bistros, the business volume doubles or triples up as compared to ‘regular-day businesses’, but then again, businesses and restaurant owners must follow certain tips and tricks to enhance the sale among visitors of the festival.

  • Apart from word-of-mouth advertisements and adverts in local newspapers and magazines, restaurant companies should also make use of effective online marketing strategies such as social media marketing, email promotions, digital marketing as well as in-app marketing so as to promote their eatery business.
  • Discount and special offer coupons on do also work wonders in attracting customer footfall during the festive seasons.
  • Some restaurants do use loyalty programs so as to cater to the needs and preferences of customers.
  • Additionally, introducing new and innovative recipes are like ‘icing on the cake’ that pledges to bring in more business.

In a nutshell, since the sunburn festival Pune is known to attract a good number of tourists every year, so it’s certainly a good time to accelerate the gain in Pune restaurant business as well.

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