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10 Easy Marketing Tips to Increase Your Restaurant Visibility - Fooditter
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10 Easy Marketing Tips to Increase Your Restaurant Visibility

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Opening a restaurant and opening a successful restaurant are completely two different things. 20% of the work are done in planning to open a restaurant while 80% of the work is done in making it successful. This 80% of the work includes the marketing and promotion of the restaurant. Here we present 10 ways by which you increase your restaurant visibility.

  • Leaflet designing

Leaflet designing is one of the means of communicating with your potential customers. The design should be a professional one and the offer should be communicated in brief and small enough to fit in a wallet.

  • Customer attention

You should come up with innovative ideas daily to attract your customers. These ideas can be to offer discount on home delivery service, discount on combo items or Happy Hours offer. Such innovative ideas help you to have a frequent connection with your potential customers.

  • Customer Database

Try to maintain and upgrade your customer database on a regular basis. Maintaining a customer base makes it easy for a restaurant manager and owner to promote their restaurant through emails, push notifications, SMS etc, which could extract at least 20% of customers from your database.

  • Foodie Photos

Visual Content draws a more impact on customers than the written one. Post some of the high-quality pictures of the best dishes from your restaurant on social media or any other marketing platform to give the customers a look and feel of the cuisines you specialize in.

  • Build your brand name

Your brand name is what your customer recognizes you for which plays a big role and affects your social media performance. Whether you specialize in vegetarian cuisine or beer and wings kind of vibe, this information should be rightly communicated to your target customers and on all your social media platforms.

  • Work in partnership

Make it easy for your customers to find you. In this tech savvy environment, partnering with services like online delivery platform will have an upper hand for you in your marketing campaign. Customers might not have heard about your restaurant, but a visibility in such services or a word of mouth campaign will have a huge impact on your restaurant sales.

  • Improve constantly- Learn from mistakes

Managing your restaurant’s reputation is completely today in the hands of the online review platform. Taking feedbacks from these review platforms and improving on your services as suggested by your unhappy customers will give a positive result and will create a good image that you take your customer feedback seriously.

  • Bring it online

Make it easy for the Internet savvy customers to approach you. Develop a website for your restaurant highlighting your specialty, photographs, restaurant menu and an online table reservation facility for your customers. Promote the website on social media platforms like facebook and twitter and monitor the customer response through online tools like Google alerts.

  • Host Events

Host or participate in events like food festivals with different stalls on your restaurant’s name. Distribute goodies and merchandise with your restaurant logos and give a taste of food to the visiting customers which they remember.

  • Use Technology

Be up to date with the latest technology being used in restaurant industry like restaurant management solutions, which will create a buzz among the customers about the kind of high-quality service you are providing with the use of technology

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